The Bahrain Jewellery Centre (BJC) has announced its expanded presence at Jewellery Arabia 2025, continuing a legacy of excellence under the esteemed Shirazi family’s leadership.
With 22 prestigious locations and a curated portfolio exceeding 90 global brands, BJC is synonymous with craftsmanship, innovation and customer service at the highest level.
This year, BJC’s legendary pavilion remains the show’s largest, where it will unveil new masterpieces from the world’s maisons including exclusive Swiss watches and fine jewellery from Italy, Germany and the UK; reflecting BJC’s commitment to “bringing the best of global luxury to Bahrain”.
Founded on a legacy of quality and excellence, BJC has forged enduring partnerships with some of the world’s most prestigious luxury brands, including Patek Philippe, Vacheron Constantin, Jaeger-LeCoultre, Bvlgari, Hublot, Piaget, Graff, Zenith, Roberto Coin, Tiffany & Co., Chopard, Tag Heuer, Charles Oudin and Gerald Charles. These relationships ensure that Bahrain’s customers have access to the finest luxury products available worldwide.
Jewellery Arabia offers BJC a unique opportunity to present its latest collections and engage more deeply with customers. The presence of esteemed jewellers such as Chaumet, Schreiner, Gaspari, Jahan, Boghossian, Vhernier and L’ATELIER NAWBAR will further draw customers with an exquisite taste for luxury.
This year also marks the debut of ‘The House of David Morris’, the celebrated British high jeweller famed for crafting exquisite pieces for royalty and red carpets alike. With a heritage rooted in Mayfair, London, David Morris brings a new level of British elegance and sophistication to Bahrain’s discerning clientele.
Jewellery Arabia presents a rare moment for investors and collectors. With the global downturn in traditional asset classes, fine jewellery and exclusive watches have become increasingly attractive for their lasting value and timeless appeal. As a once-a-year VAT-free event, visitors can secure exceptional pieces at compelling value.
BJC’s continued expansion is not only about introducing new products but also about growing its geographic footprint. 2025 witnessed the inauguration of boutiques for Chopard, Damiani, Jaeger-LeCoultre at Marassi Galleria, and Girard-Perregaux and Grand Seiko at Moda Mall. BJC has also opened a boutique at City Centre Bahrain for Seiko Watches.
BJC’s leadership is reinforced through tailored in-store experiences and expanding after-sales support – including specialised watch workshops at Moda Mall and City Centre Bahrain. These facilities are staffed by trained watchmakers to ensure that customers receive the best after-sales service for their timepieces.
With these openings, collectors and connoisseurs can now experience one of the industry’s most storied Swiss maisons within the region’s most exclusive retail network, alongside the highly anticipated arrival of APM MONACO, Monaco’s bold, fashion-forward jewellery house at City Centre Bahrain.
Speaking about Jewellery Arabia 2025, BJC general manager Iqbal Dhanse said: “We are incredibly grateful for the continued support of His Majesty King Hamad and HRH Prince Salman bin Hamad Al Khalifa, Crown Prince and Prime Minister of Bahrain, as well as the Government of Bahrain.
Mr Dhanse
“Their leadership and vision have been instrumental in making Jewellery Arabia a tremendous success year after year. BJC looks forward to contributing to an even more spectacular event this year.”
He added: “Join BJC in Hall 6 from today until November 29 to experience the newest collections and witness our unwavering commitment to luxury.
“BJC looks forward to welcoming you to Jewellery Arabia 2025!”
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