Hempel Paints, in partnership with Al Karar Trading, has unveiled a new customer-centric paint retail concept in Bahrain at Al Karar Trading in Manama.
A launch event was held last night at Al Karar Trading premises to showcase how Hempel Paints is redefining the paint‑shopping experience for customers.
The opening was attended by company representatives, senior officials and members of the media to mark a significant milestone in a partnership spanning more than 20 years.
Al Karar, Hempel’s largest trade partner in Bahrain, is the kingdom’s leading distributor of building materials and paints, with more than 35 years of industry expertise.
Designed with the end user in mind, the new store introduces an immersive and interactive retail environment. Customers can explore applied paint samples, experience colour and finish combinations in realistic settings alongside access to informative digital and printed materials throughout the space.
The concept also incorporates a dedicated consultation area, where visitors can sit comfortably with experts to discuss their needs while enjoying a coffee.
Hempel marketing director Ahmed Abdelraouf said: “This new retail concept brings customers closer to our products, enabling them to see, compare and select with greater confidence. Together with Al Karar, we remain committed to elevating the paint retail experience in Bahrain.”
The store opening further strengthens the long-standing collaboration between Hempel and Al Karar and underscores their shared commitment to quality, service excellence and innovation within the Bahraini market.
Established in 1972 in the Mina Salman Industrial Area, Hempel Bahrain is the regional hub for Hempel Middle East, specialising in high-performance decorative, marine and protective coatings. It notably houses the Middle East Regional R&D Centre, where it develops climate-specific innovations like Contex Thermoguard, a heat-reflective paint designed to reduce indoor temperatures.
With an annual production capacity of six million litres, Hempel Bahrain is a major supplier for critical national infrastructure and industrial giants, balancing a portfolio of sustainable product solutions tailored for the GCC market.
Al Karar Trading is a well-established supplier specialising in the retail and wholesale of plumbing fittings, electrical components, lighting solutions and paint supplies serving both professional contractors and individual customers.
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