MANAMA: Ashraf’s last night unveiled the new Sony α9 at an event held at the company’s Hoora headquarters.
Present were Sony MEA product marketing deputy general manager Yuji Toyozumi and top Ashraf’s officials.
“The α9 breaks through all barriers and limitations of today’s professional digital cameras, with an overall feature set that simply cannot be matched considering the restrictions of mechanical SLR cameras,” said Mr Toyozumi.
“It is a fresh look at what a camera is and what a camera should be and really enhances how a professional camera person does his or her job”.
He further said they were aiming to achieve a 52 per cent sales growth in the interchangeable lens camera business and expect the full frame camera segment to grow by 108pc.
The α9 interchangeable lens camera will be available in Bahrain from June 20 at BD1749.9. Pre-booking is open until June 19 and customers will receive a free battery (NP-FZ100) worth BD29.9.