BAHRAIN took part in a major trade event for the European cruise and river cruise industry in Germany.
A team from Bahrain Tourism and Exhibition Authority (BTEA) attended Seatrade Europe in Hamburg, which was also attended by representatives from the Economic Development Board, At Bahrain, Mathias Tourism and Visit Bahrain.
BTEA took part alongside the Cruise Arabia stand which focused on three main destinations in the region – Bahrain Dubai and Abu Dhabi.
Bahrain’s participation in the event was in line with BTEA’s ‘Ours. Yours’ tourism strategy which focuses on awareness, attraction, access and accommodation.
A key part of the strategy is to develop the sea ports in the kingdom to attract a larger number of yachts and cruise ships and promote Bahrain as a unique destination among various stakeholders and companies in the cruise industry.
More than 5,000 visitors and 260 exhibitors from more than 40 countries visited the exhibition, including new companies in the cruise industry, who showcased their latest products.
Also attending were more than 270 cruise line executives including senior buyers, planners and key decision-makers from Europe’s ocean and river cruise lines.