They include eight brands that are making their debut in the kingdom to be followed by another seven new brands set to open in the coming weeks and months.
The mall’s opening day featured new brands such as cosmetics retailers NYX and Clinique; home furnishing brand West Elm; fashion store Phase Eight; and jewellery and accessories specialist Icing.
American chain restaurant The Cheesecake Factory; organic Belgian restaurant Le Pain Quotidien; and American chocolatier Bridgewater Chocolate are also up and running at the mall.
Seven further brands to follow a few weeks later include pizza brands 400 Gradi and Blaze Pizza; gourmet and specialty foods purveyor Dean & Deluca; innovative Café, restaurant and patisserie Café Coco, upmarket Japanese restaurant Katsuya by Starck; family steakhouse Texas Roadhouse; and the Lebanese restaurant Babel.
The new brands will join a line-up of well-known brands operated by Alshaya at the mall, including Starbucks, H&M, Mothercare, Victoria’s Secret, MAC, The Body Shop and Pottery Barn.
The Avenues Bahrain, strategically located in the heart of Manama on King Faisal Road, is a new retail and entertainment destination, with a unique seafront location of more than 1.5km.
“We are delighted to have such a strong presence at The Avenues Bahrain, which is going to be a major leisure and shopping destination for shoppers across the region,” said Alshaya senior vice-president for property development John Hadden.
“We look forward to offering our customers in Bahrain the widest range of shopping and dining experiences.”
All brands in the portfolio are covered by Alshaya’s Privileges Club loyalty programme.
The programmes offers enrolled customers a range of offers, rewards and prize draws.
Alshaya already operates more than 100 stores in Bahrain, across retail sectors that include fashion and footwear, food, health and beauty, pharmacy, optics and home furnishings.