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Mazda CX-5 redefines driving experience

Motoring
Ghazi Alshehabi


The Mazda CX-5 – launched as the first new generation model featuring KODO design and Skyactiv technology in 2012 – has received worldwide acclaim for its dynamic design, responsive driving feel and excellent environmental safety performance.

It has grown into a core model accounting for approximately 25 per cent of Mazda’s annual sales and to date 1.4 million units have been sold in 120 countries.

Mazda’s dream is to create an emotional connection with its customers and become an essential part of their lives.

To this end, the company has worked to strengthen the feeling of connection between car and driver, creating human-centred cars that operate in harmony with human sensibilities.

Moving forward, Mazda aims to create cars that provide driving pleasure, not only for the driver but for everybody in the vehicle.

The all-new CX-5 refines every aspect Mazda’s current technology and design.

In developing the model, the designer found a way to break through the traditional trade-off between driving pleasure and passenger comfort.

The joy and pleasure that grow as car and driver communicate and respond to each other should not sacrifice the comfort of family or friends also riding in the car.

The goal became to add a new dimension of driving pleasure to the all-new CX-5 by making it an SUV that all customers would enjoy and form an attachment with.

For the design, Mazda settled on ‘refined toughness’ and challenged themselves to elevate the KODO concept to a new level.

Inspired by traditional Japanese crafts, Mazda pursued a simple yet refined beauty created by eliminating non-essential elements.

The result is a bold and premium-looking exterior and an interior that gives all occupants a pleasant feeling.

The new body colour, Soul Red Crystal, combines vividness that gives a sense of vitality and clear depth without cloudiness, and further accentuates the form of the all-new CX-5.

It also adopts G-Vectoring Control, the first of the Skyactiv-vehicle dynamics technologies.

Driving performance has been polished in line with human sensibilities, realising dynamic behaviour that corresponds with driver expectations and a comfortable ride with minimal torso-sway for all vehicle occupants.

The cabin is quieter, allowing for more comfortable conversation, and the rear seats provide greater levels of comfort and usability.

To help provide driving pleasure for everyone in the car, Mazda’s latest technologies were incorporated, including i-Activsense advanced safety features to help keep occupants safe, an active driving display that promotes safer driving by projecting information onto the windscreen, and the Mazda Connect* car connectivity system.

There is something unique about the way Mazda makes cars, with an abiding thirst for challenge and uncompromising convictions about how vehicles should be engineered and why.

The all-new CX-5 is born of a desire to provide every driver and their passengers with driving pleasure and a deeper relationship with the car. It will delight customers and enrich their lives.

For more information call Sitra – 17706010 or Tubli – 17875777.

Alternatively, visit www.mazda.kekanoo.com, or follow on Facebook and Instagram @MazdaBahrain.

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