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Steel Wood Industries launches revolutionary product

UAE Business


Steel Wood Industries, a Dubai-based manufacturer of environment-friendly and sustainable wood products, has announced a game-changing revolutionary product – Steel Wood Density Board (SDB) – that is set to change the wooden furniture and associated industries in the region.

SDB is a highly engineered 100 per cent recycled wooden board having the premium quality features – attained by a constant density gradient, revolutionary internal bonds, modulus of elasticity and modulus of rapture and compressed core creation process ensuing to a flawless uniformity – enabling a balanced panel with a premium face, an edge screw holding capacity and very low emissions aligned with low VOC contents.

Due to its smooth surface, SDBs are suitable for different coatings – veneering, laminating, painting, bevelling and varnishing. SDB is available in a variety of thicknesses, a sanded and un-sanded surface to one or both sides.

Established in 2012, Steel Wood Industries is the only wood board production facility in the GCC and the first in the Middle East with a sophisticated eco-friendly production facility that sources all its feedstock from recycled wooden products in the UAE, without cutting a single tree, said the company in a statement.
 
With 60 employees, Steel Wood Industries produces 40,000 cu m of SDB per annum or 30,000 tonnes of wood per year, it stated.

Steel Wood Industries will be showcasing its latest innovations at the Dubai WoodShow, the largest exhibition of wood and wood-based products in the Middle East, to be held from March 12 to 14.

This formidable collaboration between an Dubai WoodShow and a distinctive-modelled manufacturer will establish a building block for new green and sustainable products that will help the country’s Green Economy movement, said the statement.
 
Ghassan Farouk Afiouni, the company's managing partner and innovative director, said: "Evolving from the heart of the GCC, Steel Wood Industries is determined to be regional partners with property developers for a variety of sustainable green products including the innovative SDB."
 
“We have set up the industry for a sustainable future for all that will help reduce carbon footprints. The recycled wooden products help us to reduce a net of over 65,000 metric tonnes of negative carbon footprints per year – which is equivalent to 101,560 airline flights round trip or 140 aircraft operation at double round trips on medium flight range on normal schedule per year," explained Afiouni.
 
“This opens doors for Steel Wood Industries to tactically partner with major airlines locally and/or worldwide as a strategic environmental partner; being a ‘One Entity’ with high cumulative negative carbon footprint for offsetting,” he added.
 
Afiouni said Steel Wood Industries has been continuously getting proposals for franchising or partnership in expanding the factory in different countries – including China, Brazil, Kuwait, and Romania.

"All contacts wanted to adopt the sustainable model producing revolutionary products with outstanding physical and mechanical properties while curing the environment," he added.
 
Welcoming Steel Wood Industries as a strategic partner, Dawood Al Shezawi, CEO of Strategic Marketing and Exhibitions, the event organisers, said: "As a home-grown UAE industry, Steel Wood Industries remains ahead of the game with its innovative products that deserves to be recognised and accepted by the construction, furniture, wood and joinery industries."
 
"Steel Wood Industries has a strong national vision that is aligned with the vision of our country to transform it into a green and sustainable economy," he added.
 
Al Shezawi said the vast range of products showcased at the Dubai WoodShow include wood products, woodworking machinery, blades and knives, tools, abrasives and industry solutions.

The show, being highly specialised, provides the perfect opportunity for the regional and international companies to showcase and learn about wood and woodworking and to build new strategic relationships with buyers, traders and investors, he stated.
 
Research shows that 70 per cent of the timber and wood products are used in construction industry while the rest are used in real estate, interiors, furniture and other industrial applications.
 
The statistics reflect a growing demand for wood products in the region, primarily driven by the overall economic growth as well as the growth in the region’s large construction sector, he added.-TradeArabia News Service

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