Manama: Alosra, the homegrown retail brand of Bahrain-based diversified retail and distribution, contract services and supply group BMMI, has announced the opening of a new supermarket at El Mercado Janabiya.
This will be the seventh Alosra in Bahrain after Amwaj, Saar, Nakheel Centre, Riffa Views, Durrat Al Bahrain and at Al Raya Complex in Juffair.
The brand has also recently opened branch in Dhahran Tower, Al Khobar, Saudi Arabia.
Located off the Shaikh Isa bin Salman Highway at the junction of Avenue 27 and 79, El Mercado is a landscaped open-air retail centre.
It is a project by First Bahrain Real Estate Development Company and is expected to open in Spring next year.
Built on an elevated platform, the market will offer scenic southern views in a vehicle-free pedestrian environment which will also feature 160 covered car parks.
Alosra vice-president for food retailing and production Jaffar Al Asfoor said the new complex reflects the premium standards of quality Alosra constantly aims to achieve.
“The Alosra brand is heavily focused on community involvement and giving back. Seeing that the site is located in a residential area, we look forward to welcoming residents and becoming a part of the community,” he added.
First Bahrain chief executive Amin Al Arrayed said Alosra was the right choice as the anchor supermarket for El Mercado Janabiya.
“We are well aware of the strength of this brand and we are confident that it is the right brand for our project. Alosra’s loyal customer base and quality product mix will certainly attract strong traffic to our development, providing support to our other tenants,” Mr Al Arrayed added.
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