Dubai: Saudi Arabia is set to host its first ever Arab Fashion Week next month, the Arab Fashion Council announced yesterday.
The Dubai-based Arab Fashion Council said on its website that fashion week would be held in Riyadh from March 26 to March 31, with a second edition already scheduled for October.
Arab Fashion Week will take place at Riyadh’s eco-friendly Apex Centre, a white honeycomb-like venue designed by the late celebrated Iraqi-British architect Zaha Hadid.
In December, the Arab Fashion Council announced the opening of a regional office in Riyadh and named Saudi Princess Noura Bint Faisal Al Saud as its honorary president.
“The first Arab Fashion Week in Riyadh will be more than a world-class event, it is a catalyst through which we believe the fashion sector will lead other economic sectors such as tourism, hospitality, travel, and trade,” Princess Noura said in a statement on the council’s website.
Listed as an international fashion week alongside Paris and Milan, the twice-yearly Arab Fashion Week offers exclusively see-now-buy-now collections and pre-collections.
The line-up for the Riyadh event has not been revealed yet.
In the past, Arab Fashion Week have been hosted so far exclusively by Dubai and have included runway darlings Marchesa and Tony Ward.
Dubai will continue to host its own parallel Arab Fashion Week, with the sixth edition slotted for May 9 to May 12.