MANAMA: A new initiative to encourage passengers flying on Gulf Air to become partners in charitable causes was launched yesterday.
The ‘Enhance Life by Giving’ campaign was launched by Industry, Commerce and Tourism Minister and Gulf Air chairman Zayed Alzayani and Royal Charity Organisation (RCO) secretary general Dr Mustafa Al Sayed on the airline’s flight from Bahrain to London.
The minister praised the range of charitable and humanitarian activities undertaken by RCO and confirmed the airline’s commitment to give back to the community.
Donations will be allocated to support the health and education programmes for underprivileged families and children.
Passenger Mohammed Salahuddin was the first one to donate towards the initiative. The project is being held in Bahrain for the first time and aims to promote the principle of community partnership.
It encourages travellers to donate their excess coins or notes in any currency by placing them in special envelopes located in seat pockets aboard Gulf Air flights.