MANAMA: Global Travel and Tourism has chosen Sabre Corporation as an exclusive technology provider to enter the online travel space.
Under an exclusive multi-year agreement, Global Travel will get access to Sabre’s portfolio of technology and its intelligent platform Sabre Red 360, allowing it to harness more data, content and flexibility to differentiate its offering, compete more effectively and grow faster in the region.
“As a key customer for Sabre for more than a decade, we’re thrilled to continue to support the future growth and plans of Global Travel,” said Sabre Travel Network Middle East vice-president Abdul Razzaq Iyer.
Online travel is growing significantly in the Middle East driven by high adoption for consumer technologies and high expectations from the travel players.
Studies indicate that online travel bookings represent approximately 32 per cent of the overall Middle East travel market and this is projected to reach 40pc by 2021.
Global Travel and Tours chief executive Suhaib Kidwai said, “We have enjoyed a very successful long-standing partnership with Sabre and now it’s time to extend this privilege to use their global expertise to establish our online presence in the region.”
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