An amusing spelling mistake has proved to be a profitable bonus for one venue trying to entice customers amid the highly-competitive Friday brunch scene.
An enthusiastic new member of staff with little grasp of the English language offered to write the helpful signs on the dessert offerings and came a cropper when it came to profiteroles.
Instead he called them ‘profit rolls’ and they instantly became an Internet sensation and the gaff has done exactly what the sign says ... proved profitable!
“I tried correcting it but received a barrage of complaints from customers who loved the spelling so much!” said manager Stevie George of Wembley sports bar in Juffair. “So it’s now a permanent fixture!
“People come on a Friday just to see the sign, taste the dessert and post it on social media - it’s crazy! We even had a busload from Saar last week who said they only came for the Profit Rolls!
“Once they appreciate the atmosphere, the rest of the great fare, entertainment and price we hope they’ll become regulars!”
A profiterole, cream puff, or chou à la crème is a filled French choux pastry ball with a typically sweet and moist filling of whipped cream, custard, pastry cream, or ice cream. The puffs may be decorated or left plain or garnished with chocolate sauce, caramel, or a dusting of powdered sugar.
Wembley sports venue opened in February 2016, in Juffair’s Atiram Premier Hotel.
- Online visitors are invited to share images and details of any other creative (or accidental) abuses of the English language and we’ll publish a selection on GDNonline. Email editor@gdnonline.com
&uuid=(email))