A law came into force in the UK last week banning gender stereotypes in advertising. To herald its arrival the advertising standards authority banned two TV commercials. The first one, for a soft cheese, showed two men with babies in a sushi style restaurant tasting a dish with the aforementioned cheese.
The humour element was that while they were raving about the cheese one of the babies was on the conveyor belt going round with the dishes. Banned, apparently it portrayed the stereotype that dads cannot look after the children. More than 120 people complained about this one.
The second advertisement was for an electric car.
It started with a lot of people doing things that generated noise, then ended with a young woman sitting at the side of the road with a baby in a pram. She look surprised when the car whispered past. Banned, stereotype of female looking after children – only three people complained about this one. That’s three out of the population of the UK but three is enough for the Adnazi’s to go to work.
The head of the advertising standards authority went on TV to explain why and don’t you just know it he, she or it (you could not tell which) looked to be very much part of the problem and another example of where a public institution has been taken over by a zealot to further their own warped view of the world.
Then in the same programme we had a report from a school where this year’s technical subject results were being announced.
There were a bunch of girls at the health and welfare stall practising CPR on a dummy. There were some boys at carpentry and plumbing stalls and a young man being interviewed because he won an international bricklaying competition.
Then the female presenters, one in the studio and one at site, bemoaned the fact that there were no females in the plumbing stall, why are girls not allowed to become plumbers?
They failed to ask why there were no boys at the health care stall, but when they asked the girls, they said they did not want to be plumbers or maybe they wanted to be a more sophisticated type of plumber, a doctor!
It seems to me that the gender activists have failed to understand that the two sexes are wired differently, one is wired to provide and protect and the other is wired to care.
This is a formula which has stood the human race well since we crawled out of the slime, and while the rich West think it can afford to dispense with nature, it is very much still required in developing countries.
Gender stereotype rules are a First World problem only.
For goodness sake we have two genders which have developed to allow us to reproduce and progress successfully.
Why can you not just accept them and turn your noisy endeavours to something more useful such as ending world hunger.
Oh and by the way there are an even worse bunch of nutters out there called anti-natalists, look them up!!
Jackie@JBeedie.com
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