MANAMA: Ithmaar Bank has announced plans for a major upgrade that will improve customers banking experience.
The upgrade, part of Ithmaar Bank’s digital initiatives, aims to maintain the bank’s position in terms of innovation and technology.
The announcement follows the formal appointment of one of the world’s leading banking solutions experts to help implement a customer relationship management (CRM) platform upgrade that will put the bank’s customer service capabilities among the best in the world.
The new Microsoft Dynamics CRM solution will enhance customers’ banking experience and help introduce new, customer-focused solutions in line with banking industry trends towards increasing personalisation, security and mobility, as well as customer engagement.
“Today’s customer is more sophisticated than ever, demanding a more personal approach from their banks, as well as more convenience and security,” said Ithmaar Bank chief executive Ahmed Abdul Rahim.
“Ithmaar Bank prides itself in taking a customer-centric approach, always putting the customers’ needs first. To do so, we invest heavily in continuously developing our products and services with particular emphasis on the customer experience,” he said.
“The new CRM will help us to serve our customers faster, better and smarter,” said Mr Abdul Rahim.
“It will allow for automated responses, intimate personalisation and an immediate 360 view of customers. This, in turn, will allow us to anticipate customer needs even before they are articulated,” he said.
VeriPark Gulf FZE, which specialises in providing CRM as well as omni-channel platform, branch automation and loyalty management solutions to financial institutions around the world, is the leading Microsoft partner globally for Microsoft Dynamics CRM in the banking, finance and insurance industries.
Ithmaar Bank appointed VeriPark to help implement the CRM upgrade as well as other customer-focused systems that will help the bank improve its efficiency and productivity.
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