Carrefour, which is operated in the Kingdom of Bahrain by Majid Al Futtaim, is running a comprehensive Back to School campaign with a range of special initiatives.
The popular store's approach for its Ready, Steady, Back to School initiative is based on customer insights and changing shopping trends observed over recent years.
This year, Carrefour’s campaign is focused on one of the key emerging shopping trends of living a healthier lifestyle, while targetting not only children and their families getting back into their routine, but also teenagers, university students and working adults returning from summer vacation, aiming to 'add value' to their shopping experience while making their lives more convenient.
Jerome Akel Country Manager at Carrefour Kingdom of Bahrain at Majid Al Futtaim Retail, said: “At Majid Al Futtaim, we have committed to helping transform the lives of the communities we operate in, by encouraging healthy, fulfilling and sustainable lifestyles. As such, our campaign has been designed to help people get back to their daily routines in a way that is convenient and better for them.
“We pride ourselves on truly understanding our customers’ needs and ever evolving shopping trends. Based on insights captured over the past years, we believe that this season is not only about kids getting back to school, but essentially it concerns everyone coming back from holiday – whether it is university students, teenagers or adults going back to work – our campaign is designed to add value to their lives and create great moments for them everyday.”
As part of this, Carrefour has partnered with Farah Abu Maizar, a popular local food blogger who runs @Everylittlecrumb, to provide inspiration for nutritious recipes that will be posted on Carrefour’s Instagram page, making it easier for consumers to adopt healthier lifestyles. Carrefour has also launched ready-meal box options which include sandwiches, juices, fruits and more.
A stand has also been setup for customers who wish to receive a makeover from Maybelline, while MyCLUB members in particular who spend BD10 or more will get a chance to participate in a lucky dip draw and win several exciting prizes.
With the season just around the corner, customers are welcome to use the hashtag #ReadySteadyBacktoSchool and #GreatMoments to show how they are preparing for a year to remember. For information on Carrefour’s back to school campaign, instore activities, offers and more, visit www.carrefourbahrain.com/ or follow Carrefour on social media.
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