MANAMA: National Bank of Bahrain (NBB) announced it is leading efforts to comply with Bahrain’s new Personal Data Protection Law (PDPL) which came into effect on August 1.
Under the PDPL, organisations are required to obtain the consent of their customers to continue to communicate with them.
NBB is using its ATM network to obtain its customers’ consent in a digital, easy and efficient way.
As NBB continues to upgrade its technology it will deploy additional features to manage personal data in a simpler way during next year.
NBB head of retail Subah Al Zayani said, “As we continue our path in innovation and development of our digital services, we at NBB are mindful of the importance of compliance with the laws and regulations aimed at safeguarding customer information. We adopt a parallel consideration of leadership in digital innovations and legal and regulatory compliance to deliver a secure digital experience for our customers.”
Also, NBB head of network management and strategy Nabeel Mustafa said, “Prioritising and simplifying the customer’s journey is key to NBB’s success, therefore we have started to utilise our wide range of accessible ATMs across the country to obtain customers’ consents in a ‘green’, digitised way to improve the customer experience.”
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