MANAMA: Ithmaar Bank, a Bahrain-based Islamic retail bank, has launched its customer-centric chat service on WhatsApp Business social media platform aimed at improving its customers’ banking experience.
Customers will be able to request for information about Ithmaar Bank products and services, as well as make general enquiries about branch locations and timings, ATM locations, Thimaar draw dates and winners’ list, as well as ongoing promotions and campaigns.
The WhatsApp channel will be available from Saturday through Thursday, from 7.30am to 6.30pm.
“As part of our digital initiatives, we are pleased to launch the new, customer-focused WhatsApp Business service,” said Ithmaar Bank general manager for retail banking group Mohammed Janahi.
“At Ithmaar Bank, we are committed to becoming one of the region’s premier retail banks. The WhatsApp Business chat service was developed in line with the commitment to growing closer to customers,” he said.
“Developing interactive communication channels is part of our commitment to becoming the retail bank of choice and to realising our customers’ demands and expectations,” said Mr Janahi.
“The WhatsApp service will provide easy and efficient communication with our call centre and anyone can access the chatting service by adding the number 13303030 to their mobile phone contacts. The customer will then be able to chat with the call centre representative instantly, during working hours,” he said.
According to the official, as customer expectations were changing constantly, the bank was working to ensure that customers were provided the means to carry out their banking needs through any communication channel.
“The use of mobile phones and communications has become a norm, and the ability to connect with customers through WhatsApp will enable us to provide customers with easy access to useful information, creating a superior and seamless customer experience journey,” he said.
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