The Japan National Tourism Organization (JNTO) has signed an agreement with Emirates to jointly promote Japan as a destination of choice for travellers from the Middle East seeking authentic, unique and luxurious experiences.
The multi-faceted promotional campaign will target consumers throughout the Gulf Countries by undertaking various joint online and media activities.
Prior to the signing of the memorandum of cooperation (MOC) with Emirates, joint promotional seminars were also held with leading travel agencies in the UAE on October 29 and 30.
Continuing its ongoing marketing efforts and commitment to the Middle East market, JNTO is also planning to open a direct office in the UAE in 2020, through which promotional activities in the region will be further strengthened.
Adnan Kazim, chief commercial officer, Emirates said: “We are pleased to partner with the Japan National Tourism Association to promote Japan to GCC travellers. The agreement to jointly promote Japan underscores Emirates’ confidence in the potential and attractiveness of the country as a world-class destination that offers unique experiences, and we are committed to promoting tourism from key target markets including the UAE, The Kingdom of Saudi Arabia and Kuwait. We aim to play a major part in growing the market through our strong connectivity to three Japanese points – Tokyo Narita, Tokyo Haneda and Kansai International Airport in Osaka.”
Shuichi Kameyama, executive senior vice president said: “Through these collaborations we look forward to not only welcoming many more guests from the region to experience the very best that Japan has to offer, but also for our organization to further strengthen and deepen our relationship with Emirates going forward.”
Japan has been an important part of Emirates’ network since 2002. Today, the airline offers 21 weekly flights to three Japanese points – Tokyo Narita, Tokyo Haneda and Kansai International Airport in Osaka. Onboard, Emirates offers Japanese dining experiences across all three classes, including specialized traditional Kaiseki cuisine for First Class passengers and bento boxes in Business Class.
The airline’s award-winning inflight entertainment system, ice, offers over 4,500 channels of movies, TV shows and programmes, including several channels of Japanese content. The Emirates onboard experience not only caters to Japanese customers, but also gives travellers from the Middle East a flavour of Japan before they arrive. – TradeArabia News Service
Japan partners with Emirates to woo Mideast tourists
Shuichi Kameyama
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