Deezer, the global music streaming service, and Dubai-based airline Emirates have signed an agreement to give the airline’s millions of passengers in-flight access to a wide selection of exclusive playlists.
Deezer’s music editors have crafted more than 20 playlists to entertain passengers in the air. Deezer is available from today (November 13) on ice, Emirates’ award-winning in-flight entertainment system.
The playlists will appeal to a wide range of tastes and feature an exciting mix of international artists sure to appeal to Emirates customers. Each has been carefully compiled to take the travel experience to new heights and bring the joy of music to the skies.
Deezer’s selections are easy to find, and are currently featured among the top five recommendations on ice for November. With more than 4,500 channels of movies, TV shows, music, and games, ice brings incredible choice to Emirates global customers
Tarek Mounir, CEO – Mena and Turkey, Deezer, said: “It’s great to work closely with Emirates one of, if not the best airline in the world, to take our expertly-curated playlists to the skies. Music has the power to transport us and our curated music selection aims to get listeners to feel the thrill of discovery that comes from visiting a new destinations and new experiences. We’ve also added a few familiar favourites to the mix to create the perfect soundtrack for every journey, wherever listeners’ adventures may take them.”
Patrick Brannelly, Division VP Customer Experience, Emirates, said: “We welcome playlists by Deezer on ice. Movies and TV are super popular onboard, but a core of our customers love music. Emirates has supported the industry for many years by working with artists and record labels. Now we are pleased to be building relationships with music streaming services. Deezer offers us a new take on music curation with playlists featuring pop, rock, dance, Arabic Chillout, Khaliji Romance, Arabic EDM, and many more.”
Deezer launched in Mena in October 2018 with an exclusive long-term digital distribution agreement with Rotana, the Arab world’s largest record label. The streaming service which is available across 22 countries in the region, including the UAE, Saudi Arabia, Egypt, and Morocco, as well as Turkey and 180 countries worldwide. – TradeArabia News Service