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Pearson launches new Keep Writing edition in ME

UAE Business


Leading learning company Pearson has published the latest version of Keep Writing, an English language writing course that has been used in the Middle East for the past 20 years.
 
The new fully revised and updated edition was launched at the recently concluded 2016 Tesol Arabia Conference in Dubai, UAE.
 
The event brought together English language experts from across the region to discuss developments and challenges in English language teaching.
 
Keep Writing author, Richard Harrison, participated at Tesol, and while there launched the latest edition of the course. 
 
He stressed the increasingly important role strong English writing skills play in the Middle East workplace.
 
“For many years we have recognised the importance of English speaking and listening skills in education and the workplace. However, more and more, employers are seeking candidates who have strong English writing skills, as well as these capabilities. As industries and economies turn more to the global marketplace, the demand for English writing skills becomes greater, with those who can communicate fluently via email and other written mediums highly sought after," said Harrison.
 
"These skills are also very useful for day-to-day life in our increasingly connected world, facilitating not only business ventures, but travel, education and personal pursuits. Having quality resources available that help learners to acquire such skills in an interesting and enjoyable way is therefore a key priority,” he said.
 
Keep Writing has been especially created for learners in the Arab region, with culturally appropriate and relevant content – making learners more likely to engage in their English language learning. - TradeArabia News Service

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