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AllSaints maiden store in Kuwait opens in 360 Mall

Kuwait Business

360 Mall, Kuwait’s iconic shopping mall owned by Tamdeen Shopping Centers, has announced the first AllSaints store in the state.

The leading British fashion brand will showcase its new Spring 16 womenswear and menswear collections, further adding to 360 Mall’s portfolio of cutting-edge fashion labels.

The mall, which is currently expanding to add new stores and an enhanced F&B offering, too, is committed to serving young Kuwaiti looking for the best global trends in their home country.

The store covers 1,700 sq ft with collections which run counter to the norm of a dictated silhouette, symbolizing the patchwork of modern life, and expressing evolution, collage, damage and repair. Existing codes are reflected in their entirety, or strikingly juxtaposed from military to bohemia, and from sleek tailoring to relaxed leisurewear.

Claudia Lopusinska, marketing manager, 360 Mall, said: “We are very excited about the opening of the first ever AllSaints store in Kuwait at 360 Mall. Our mall is known across the region for its sophistication and the elegant store is symbolic of a perfect synergy with our mall. 360 Mall is growing fast, as is AllSaints regional popularity, so we are sure that together we can meet the wants of our customers in Kuwait.”

The new store also carries ‘The Capital Collection’, AllSaints’ handbag line which launched in September 2015 and features 50 sophisticated styles, showcasing the brand’s 21 years’ expertise in leather, design and innovation, with new styles for Spring 16 including the ‘Pearl’, which features iconic whipstitch detailing and braided leather handles.

This marks AllSaints’ second store in the Middle East by the fashion arm of leading shopping mall, retail and leisure company, Majid Al Futtaim, following the brand’s successful debut which opened in Mall of the Emirates in September, 2015. – TradeArabia News Service

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