Manama: Land Rover Mena emerged as the overall winner at the World Media Awards in London.
The luxury SUV manufacturer was honoured with the award for its innovative communications platform MYLAND (Ardhi in Arabic), which was created exclusively for the Mena region to celebrate the impact the Arab culture has had on today’s modern society.
Launched in 2014, the MYLAND campaign broke new ground for Land Rover as its first regional creative communications campaign. Built around original creative content and user generated material, MYLAND focuses on inspirational Arabs whose lives are motivated by their culture, land and heritage rather than how famous or well-known they are. As a result, the overall campaign naturally evokes a sense of pride and inspiration for the Middle East region.
“By its very definition, Land Rover helps people and places to go above and beyond their limitations, and has been a constant companion for the Mena region for nearly 70 years,” ,” said Jaguar Land Rover Mena managing director Bruce Robertson.
“This campaign is about celebrating the Middle East and its people. It’s about the individuals who are helping to push the region into a future rich in the culture and heritage of its past and we are truly honoured to be recognised for our work on this campaign.”