GULFWEEKLY: Motorcity’s line-up of Peugeot models, now available at its new showroom in Sitra, was unveiled last week during an event held at the Four Seasons Hotel Bahrain Bay.
Peugeot has seen a rapid resurgence in the region with overall sales rising by 72 per cent last year. Lovers of the marquee can explore its offerings in the award-winning 3008 SUV, the all-new 2008 SUV, 308 hatchback and 508 fastback sedan, which was recognised as the ‘Public Car of the Year’ at the 2020 Middle East Car of the Year Awards.
“Representing world-renowned automotive brands in Bahrain, Motorcity is proud to achieve another significant milestone with Peugeot as it further solidifies our dedication to bringing diversified brands to the local market, as well as increasing our range of reliable luxury vehicles,” said Stefan Moench, chief operations officer of Ebrahim K Kanoo.
“Throughout the years, the French-born brand has proven itself by combining cutting-edge technology with striking designs. We know the people of Bahrain will highly appreciate this as well as our credible track record of after-sales service.”
The Peugeot 508 fastback sedan will be available in three trim levels, with a performance-focused variant, featuring an eight-speed EAT8 automatic transmission, and a 1.6 litre PureTech turbo engine capable of 217 horsepower, expected for early 2021.
In addition, the brand’s light commercial vehicles partner, Boxer and Expert, will also be showcased at the new showroom.
“Thanks to the launch of new models and a loyal customer-base that follows the brand closely, Peugeot has seen an incredible increase in sales in recent years,” added Rakesh Nair, managing director at Groupe PSA in the Gulf region.
The French carmaker, recognised for its stimulating driving experience and sleek design, sold almost 1.5 million units around the world in 2019 and Motorcity will be highlighting this quality as well as their after-sales service at the new showroom in Sitra.
The new facility is open, Saturday through Thursday from 8am to 7pm.