Jaguar Land Rover has hired the first of the next generation of electronics and software engineering geniuses following the recent code-breaking recruitment challenge within the Gorillaz app.
The brand and the band came together to build a recruitment initiative that seeks to uncover the future of Jaguar Land Rover’s talent, the company said.
Daniel Dunkley, a 23-year-old from Gloucester, UK, is the first successful code-breaker to join Jaguar Land Rover. Dunkley left school at 16 and was working as a controls engineer at a local quarry. His coding and software skills are completely self-taught from an early interest in playing computer games at home with his older brother. He starts work on October 2 as a software engineer at Jaguar Land Rover in Gaydon, Warwickshire.
The Gorillaz App launched the Jaguar Land Rover recruitment area in June this year, through a 360-environment situated in the garage of the band’s home, which featured the iconic videos from the Gorillaz’s past. It was here that applicants could explore and take a two-part challenge.
The first part, designed to educate users about the benefits of electric vehicles, involves assembling the Jaguar I-PACE Concept, Jaguar's first all-electric five-seater sports car. Users can learn about the vehicle’s performance, battery technology, space, charging and range.
The second and more demanding part of the game, developed to engage and recruit budding electronic wizards and coders, will focus on cracking code – there are more than 4,000 combinations, as well as cipher in an alternate reality format. The challenges put a stronger focus on skills and talents than on qualifications.
Gorillaz and Jaguar Land Rover will continue the search for world-class talent. Fans interested in a job at Jaguar Land Rover can complete the coding challenge on the Gorillaz app and go straight to interview. The code-breaking puzzle tests real-world skills the new generation of software and engineering talent must have. The challenge remains open worldwide.
Noodle, the virtual band’s guitarist and a Jaguar Land Rover ambassador, said: “Think big and do better, my motto. Stop putting those filters on your food and download this app immediately. The first hire has happened, so get involved and win!”
Dunkley said: “I’m overwhelmed by how much has happened in the last two months. I read about the coding challenge set by Jaguar Land Rover and Gorillaz on BBC News and decided to have a go. We did the interview by Google Chat then I was invited to Gaydon to talk about my new job. It completely blew me away that I didn’t have to fill out any application forms.
“I was thrilled when they offered me a job! My dad drives a Land Rover Defender so I have always been a fan. I can’t believe I may now get to work on the next generation Defender!”
So far, almost 400,000 people have downloaded the Gorillaz app. Of the 41,000 who have taken the challenge, almost 500 cracked the code.
Alex Heslop, head of electrical engineering, Jaguar Land Rover, said: “Daniel is exactly the kind of person we need. Technology companies like Jaguar Land Rover provide an exciting opportunity for the brightest and best. We want to attract top-notch talent in software, cyber systems, app development and graphics.
“We don’t do ordinary and that means hiring extraordinary people. Jaguar Land Rover makes some of the world’s most exciting cars and it needs brilliant people to create them.”
In the spirit of collaborative innovation, Jaguar Land Rover has invited an array of speakers to take part in a series of debates and talks throughout Tech Fest, attended by an audience of global influencers and journalists from four continents. Topics included the future of diesel, electrification, women in industry and robotics, debated by a range of global industry and consumer experts from around the world. To learn more and see the full speaker line-up, visit www.jaguarlandrover.com
The search for young talent goes on. Interested applicants can download the Gorillaz app now at the iTunes App Store or Google Play. - TradeArabia News Service
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