KHK Sports, the number one sports business company in the Middle East, and BRAVE CF, the fastest-growing MMA organisation in the world, founded in Bahrain, have announced a partnership with Sehatu Arabia, the GCC arm of the global sleep care company, to provide athletes with innovative access to sleep studies that will improve performance and get them closer to their goals.
This partnership will allow KHK Sports and BRAVE CF to select the top 20 athletes across all sports to be put on a recovery programme that is of the highest standards in world sports, through Sehatu Arabia facilities in Bahrain and give the selected athletes access to all Sehatu Arabia’s specialised technologies and expert doctors.
The partnership will also see Sehatu Arabia providing sleep assessments and training to KHK Sports athletes and staff, with the aim of improving their performance and helping them sleep better. The partnership will also have a positive impact on the youth of Bahrain by promoting the importance of sleep and providing resources to help athletes sleep better.
KHK Sports CEO and BRAVE CF president Mohammed Shahid celebrated the deal as a standard-setting moment for sports in Bahrain.
“This partnership will set new standards for sports in Bahrain that are in line with the fast growth and achievements of the kingdom. We are excited to have the expertise of our partners Sehatu here in Bahrain and take our athlete development programme to the next level,” he said.
KHK Sports and BRAVE CF COO Valeria Lang hailed the importance of sleep recovery being included as part of athletes’ training schedules as well as people from all walks of life.
Fahad Al Ghareeb, the chief business officer of Sehatu Arabia, said: “The partnership with KHK Sports is a perfect fit for Sehatu, as we share a common goal of promoting healthy living and wellness. We believe that this collaboration will have a positive impact on the youth of Bahrain, as MMA is a popular sport among young people.”