NEW YORK: The launch of all-day breakfast helped McDonald’s record higher sales at established US locations for a fifth straight quarter, but the boost from that is shrinking and the company is hoping new menu items and recipe tweaks will keep customers coming back.
McDonald’s said sales rose 1.3 per cent at established US locations in the third quarter, matching what Wall Street analysts expected. That’s down from the 1.8pc rise the world’s biggest burger chain reported in the previous quarter.
Worldwide, sales grew 3.5pc at established locations, far exceeding the 1.3pc growth analysts were expecting.
McDonald’s reported better-than-expected adjusted earnings and revenue for the third quarter. It posted net income of $1.28 billion, or $1.50 per share, in the quarter that ended September 30. Adjusted earnings came to $1.62 per share, surpassing the $1.48 per share Wall Street analysts expected. It reported revenue of $6.42bn, above the $6.29bn analysts expected.