Taylor Swift and Calvin Harris are now the most powerful couple in Bollywood, taking down Beyoncé and Jay-Z. Swift, 25, and Harris, 31, went public with their relationship in May, and since then the two have been rapidly ascending the social ladder. The pair recently topped a Forbes’ poll of highest paid pairing, amounting to a combined net worth of $146m (£92.8m).
Endorsement deals
Both Swift and Harris have their own endorsement deals: Swift is with Diet Coke, Keds and Sony, and Harris is with Giorgio Armani and Sol Republic headphones. Beyoncé and Jay-Z, not to be outdone, not only have their own endorsement deals, but also their own business ventures. Beyoncé has her own fragrance line, and Jay-Z has his entertainment company, Roc Nation.
Social media rulers
Swift and Harris are ruling the social media. Swift has gained an impressive 166.1million followers – the ‘Swifties’ - on her social media accounts. However, Harris has a mere 21.3million followers, together they amount to a huge 187.13million followers. On the other hand, The Carters hold only 134.8million followers.
Music Side
On the music side of things, it could be a long time before the new power couple top The Carters. Together, Beyoncé and Jay-Z have an amazing 41 Grammy Awards (the highest honor that can be bestowed upon a musician), whereas Harris and Swift only hold 8 Grammy Awards between them.