New York: There's Greek yoghurt, Icelandic yoghurt and Australian yoghurt. Now, the U.S. maker of Yoplait is hoping to revive its declining sales by marketing yet another culture in the yoghurt section.
Enter "Oui," which General Mills is hailing as the arrival of "French-style" yoghurt in the United States. Like the yoghurts that channel the heritages of other countries, however, the company says there's no official definition for French yoghurt.
David Clark, head of U.S. yoghurt at General Mills, says "French is more a standard we have created."
The attempt to cultivate a trendy new yoghurt comes as overall sales are slumping and General Mills has been particularly hard-hit. The company attributes the industry-wide weakness to a lack of exciting new options since Greek yoghurt upended the market years ago.