During the Automotive Trophies Ceremony, held on Thursday, February 1st, and organised by Autonews magazine, PEUGEOT 3008 SUV won « Car of the Year » in Morocco.
This is the 40th international title won by PEUGEOT 3008, and the third PEUGEOT title won in Morocco.
Like every year, the Automotive Trophies applaud the most stylish and performant cars introduced to the Moroccan market. These awards are given through a two-stage selection process.
During the past two months, over 48.000 internet voters participated in the election of the actual car of the year, but also the different category winners. Electronic votes were stopped on Thursday, January 25th, and revealed the 10 finalists, among which PEUGEOT 3008, Citroën C3, Alfa Romeo Stelvio, Audi Q5 and Volkswagen Tiguan.
The finalists were then subjected to static and dynamic testing in Moulay El Hassan track in Marrakech, by a Jury of automotive professionals, such as Yves Bey-Rozet (famous French journalist). Le jury applauded the breathtaking style, interior design with the i-cockpit and outstanding features of PEUGEOT 3008.
"We are honoured and very pleased by this recognition of the Moroccan automotive experts and general public. PEUGEOT 3008 is one of our new generation SUVs and part of our global product offensive. This car is the essence of automobile modernity, both statutory, technological and emotion-generating » says Yves Peyrot Des Gachons, Director of Maghreb region for Groupe PSA. « This award which is the 40th international title won by PEUGEOT 3008, reinforces the brand's positioning in this very promising SUV market," he added.
PEUGEOT Morocco wins this prestigious prize for the second time in 3 years. This is also the third time a PEUGEOT car is elected Car of the Year after the PEUGEOT 308 in 2015 and the PEUGEOT 307 in 2001.