Milan: Fashion and entertainment’s finest, took Milan by storm with the second edition of the Green Carpet Fashion Awards, Italia. Despite being a new addition to the fashion calendar, the awards have established themselves as one of the world’s foremost sustainability and fashion events.
Kicking off the evening in true Hollywood style, guests including Cate Blanchett, Armie Hammer, Julianne Moore, Elle Macpherson and Colin Firth, descended upon Milan’s iconic La Scala to celebrate and award key changemakers and organisations that have demonstrated a commitment to and investment in positive change.
Thirteen awards were given at the ceremony. Chopard designed an iconic statuette for The 2018 Green Carpet Fashion Awards, Italia. Made with ethical gold, the award was presented to The Green Carpet Fashion Award winners at La Scala theatre.
Guests included Cate Blanchett, Julianne Moore, Cindy Crawford, Cameron Russel, Elle Macpherson, Livia Firth, Marica Pelligrinelli, Alison Brie, Bianca Balti, Alba Rohrwacher, Leonie Hanne and Petra Nemcova, all sparkling in Chopard Haute Joaillerie. They walked the carpet before enjoying a champagne reception in the La Scala Square garden which was designed by the award’s Creative Director and Vogue’s International Editor at Large, Hamish Bowles. This year’s sustainable green carpet will cover Piazza La Scala using more than 1,700 square metres of ECONYL ® regenerated nylon. Created from rescued fishing nets and other nylon waste, the carpet provided the basis for the garden, with everything to be recycled or repurposed after the event.
All plants and flowers used in the production get donated to the City of Milan after the awards with birdcages and other props hired from Central Italy Artisans. 100% proceeds from ticket sales go to the charitable initiative, CNMI Fashion Trust. 100 students form Italian fashion schools and universities were also supplied complimentary tickets to the ceremony.
A number of attendees took up the Green Carpet Challenge® (GCC®) for the evening. Among the bespoke sustainable looks on the green carpet were Barbara Palvin dressed in Philosophy, Alison Brie in Miu Miu and Chopard, Hari Nef in Gucci and Isabela Fontani in Missoni.
Following the awards, guests including Dame Anna Wintour, Edward Enninful and Sinead Burke attended a private dinner hosted by Carlo Capasa, Chairman, Camera Nazionale della Moda Italiana, Giuseppe Sala, Mayor of Milan, Livia Firth, Founder and Creative Director, Eco-Age, Caroline Scheufele, Co-president and Artistic Director, Chopard, and Raffaele Jerusalmi, CEO, Borsa Italiana. Following the dinner, guests attended the after party held at Gallerie d’Italia.
The Green Carpet Fashion Awards, Italia would not be possible without their partners. This year’s partners include The Bicester Village Shopping Collection by Value Retail, Chopard, ISKO, The Woolmark Company, Aquafil, Borsa Italiana, Technogym and Gallerie d’Italia.