British American Tobacco Plc said on Thursday it would lay off 2,300 employees globally by January as the world's second-largest tobacco company by sales looks to streamline its operations.
The company said the move would impact over 20% of its senior roles as it takes steps to eliminate duplicate roles in its aim to create fewer but larger business units among other things.
"My goal is to oversee a step change in New Category growth and significantly simplify our current ways of working and business processes," Chief Executive Officer Jack Bowles said in a statement.
The "New Category" business includes brands like vuse for e-cigarettes, velo - a nicotine pouch for the gums and glo for tobacco heating devices.