Bidfood Middle East, the region’s leading multi-channel foodservice provider of international F&B brands, will showcase its latest portfolio at the 25th edition of Gulfood, a leading annual food and beverage trade exhibition, later this month in Dubai, UAE.
The event will take place from February 16 to 20, at the Dubai World Trade Centre.
Keeping with the trade show’s theme of this year, ‘Rethinking Food’, Bidfood ME’s stand will display a multitude of product innovations from its portfolio under its overarching theme ‘Innovation that Drives Profitability’, said a statement.
Plant-based cheese from Violife, superior high-oleic cooking oil from FlavOil, a range of product developments from Kraft Heinz, and a selection of gourmet salt from Cornish Sea Salt, among other surprises, will all be on full display around Bidfood ME’s space for passersby to explore.
The products’ quality, application options, and attributes will be showcased front and centre at the stand’s demo area, where corporate chefs and specialist mixologists will be highlighting the products via daily menu creations reinforcing Bidfood Middle East’s ‘full-solution’ product offering.
Bidfood Middle East CEO Hisham Al Jamil said: “With a show as big as Gulfood in terms of reach and exposure, it is an incredible opportunity for Bidfood Middle East to reinforce why we are the leading foodservice distributor in the region.”
“Not only does the quality of the brands we carry speak volumes, but our constant search for innovative products also allows us to remain ahead of the curve,” he said.
“This year’s theme at Gulfood is exactly what people can expect at our stand: a fascinating, curated range of product innovations that help drive profitability and provide a front-and-back-of-house solution to the F&B world. We invite everybody to pass by our stand, talk to our regional team, ask about the products and experience our range first-hand,” he added.
More than 15 of Bidfood Middle East’s brands will be displaying their products at the show, 12 of which will present their products on bespoke stands across the perimeter of the Bidfood ME space, and the rest via the culinary demo area inside the space. These include Kraft Heinz, Violife, Sweet Street, General Mills, CSM, FlavOil, Cornish Sea Salt, Black & White Coffee, The Handmade Cake Co., Pacific West, Bridor, Monin, and more.
With around 98,000 visitors hailing from more than 192 countries and over 5,000 exhibitors, Bidfood Middle East’s team members will be flying in from all over the region (Jordan, Saudi Arabia, Bahrain, and Oman) to represent the company and participate in the show, it stated. – TradeArabia News Service