A new law in Norway is coming into effect whereby users who have modified or altered their photos must add a disclaimer stating that they have done so.
The law was introduced with the hope of combatting the effect of amplified images and hyperbolized beauty standards on social media users and their mental health.
Photoshopped images have long been criticised by many as fueling the already rampant ideal of beauty worldwide, as applications such as Snapchat provide easily usable tools to alter one's facial and bodily features.
With the rise of social media came the rise of these standards, and therefore the rise of mental illnesses such as anxiety and depression, as well as more specific mental distresses such as eating disorders.
The new rules in Norway target paid posts across all social media platforms with the goal of "reducing body pressure" and mental duress linked to the heightened and arguably over-exaggerated importance of looks in today's culture, especially among youth.
Influencers spoke to the BBC this week, relating their thoughts on the matter.
Madeleine Pedersen, 26, is an Instagram user from Moss in Norway.
She thinks it is "about time" a rule like this had been implemented and is hopeful that it reduces the tendency among youngsters to compare themselves to unrealistic beauty standards.
"There are so many people that are insecure about their body and face," she argues.
"I have struggled with body issues because of Instagram, back in the day."
"The worst part is that I don't even know if the other girls I looked up to did edit their photos or not. That's why we all need answers - we need this law."
Madeleine says she does not feel the need to edit the photos she publishes.
She alters the "light, colours and sharpness to get a better vibe," but she contends that she would never edit the way she looked.
The law, which was passed under Norway's Marketing Act, will come into effect once the King decides it should.
It is described by the government on their website as a need to reduce a feeling of pressure to conform to idealised beauty and "idealised people in advertising."
"Among other things, a duty is introduced to mark retouched or otherwise manipulated advertising when this means that the person's body in the advertisements deviates from reality in terms of body shape, size and skin," it adds.
The law will disallow filters to be used, like those seen on Snapchat, as well as any kind of change to body or face shape and size.
Madeleine believes the new law will encourage influencers and other social media celebrities, including singers and actors, to refrain from body modification or to edit their pictures.
"They will be too embarrassed to admit it, so they will edit less, as they should," she says.
"You are beautiful, don't throw that away for some extra likes. That's not real life."
Eirin Kristiansen is another 26-year-old influencer from Bergen in Norway.
She believes that the law is definitely a "step in the right direction" but thinks it is "not very well thought out."
"To me, it seems more like a shortcut to fix a problem that won't really do any improvement," she says.
"Mental health issues are caused by so much more than an edited photo, and another badge on advertiser's photos won't change how young girls and boys truly feel, in my opinion."
Though Eirin does play with "lights and colours" to capture a "mood" in her photos, she does not edit them.
"I believe we should focus more on how we can learn to be selective in what we see and learn how social media truly works," she says.
"Social media is here to stay."
Em Clarkson, another 26-year-old influencer from London, joins Madeleine in the fact that it is crucial to be selective in what we see on social media.
Em posts unfiltered photos on Instagram and often speaks about the dangers of edited pictures on social media.
She speaks of a past where she succumbed to the ideal of beauty herself that she was experiencing online.
"When I was 16, I downloaded Photoshop and learnt how to Photoshop myself so I could upload this bikini picture of me to Facebook," she says.
"I know that if these [editing] apps had existed when I was as unhappy in my body as I was then, I would 100% be using them."
Before social media came into her life, she would compare herself to magazine models, but that would only happen twice a week.
She worries for the younger generation today who see edited and filtered pictures "50, 100 times a day, every day."
A bill was proposed by MPs in the UK to make it mandatory for social media users to declare edited photos, but the bill was never passed.
Em argues the UK should be taking the effects of edited photos online on mental health more seriously and should be enacting laws as Norway has.
"All the indicators are showing mental health problems, anxiety disorders, eating disorders, it's all on the rise," Em says.
"I was so lucky that I fell into an extraordinarily positive community on Instagram, but the vast majority of the internet isn't like that," she adds.
"There has to be some base of which we agree to act responsibly, and I think [Norway's law] is a really good start.
"We can't say to people stop editing your images. That's not feasible. But to say to them, if you're going to do it, you need to be honest, that's great."