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Tesla’s new car sales in Britain and Germany plummeted to their lowest in over two years in April, falling 62 per cent and 46pc year-on-year respectively, even as demand for electric vehicles rose in both countries, national data showed yesterday.
Sales of billionaire Elon Musk’s EV cars also plunged to multi-year lows in some other key European markets last month, national data showed last week, as Tesla prepares to counter competition from European and Chinese EV brands with the launch of a revamped Model Y.
The brand’s sales in Germany dropped to 885 cars in April, a fourth month of declines this year amounting to a cumulative year-to-date drop of more than 60pc, data from road traffic agency KBA showed.
Britain had bucked the gloomy European trend for Tesla so far this year, but last month, 512 new cars were sold, down from 1,352 in April 2024, according to the Society of Motor Manufacturers and Traders.
This led to a year-to-date EV market share of 9.3pc for Tesla in the UK, data from research group New AutoMotive showed. That’s down from 12.5pc a year ago, according to the research group’s data.
Tesla’s websites in Germany and Britain say that estimated deliveries of the revamped Model Y will start in June, but it will take a couple of months before sales data shows if the updated version has won back customers.
Musk’s closeness to US President Donald Trump, his politics and efforts to eliminate waste at US governmental agencies have spurred protests against him and the company.
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