Dubai's Mall of the Emirates has launched a new digital initiative targeting Chinese shoppers visiting the emirates leading shopping destination.
A mobile app designed especially for the Chinese market presents a simple, easy-to-navigate guide to Dubai's enormous "shopping resort" showcasing a mammoth array of more than 630 international brands.
The customised content explains all Chinese visitors need to know about Dubai and Mall of Emirates before they even arrive.
It provides a comprehensive gateway in advance of visiting with a Holiday Planner & Download Directory, as well as tourist and beach attractions, local weather, travel tips, VIP Tours booking and store locator.
When in Dubai, the home screen adapts automatically with essential information about shopping at Mall of the Emirates.
Links detail the staggering range of luxury fashion houses and brands, jewellery and watch designers, and a multitude of dining and entertainment options.
Additional helpful links even include a currency converter and tip calculator.
Dedicated sections extend to beach destinations, nearby leisure activities, site-seeing and VIP Tours, and five-star hotels connected to Mall of the Emirates.
The digital guide complements a 'red carpet' welcome for Chinese visitors to Mall of the Emirates which also includes Mandarin speaking assistants, exclusive offers to Chinese shoppers and shuttle services -- as well as Union Pay acceptance for ease of credit card spending.
The new initiatives were unveiled by Mall of the Emirates during a Dubai Toursim Roadshow 2016 to China from March 2 to 12, with promotions in Shenzhen, Wuhan, Yinchuan, Lanzhou and Urumqi.
The roadshow targeted China's independent tour operators (FITs) and Mice business, with Mall of the Emirates meeting over 30 key buyers, along with presentations to over 300 key industry stakeholders.
"With growing numbers of Chinese visitors stopping in Dubai to enjoy world-class shopping and duty free prices, we are delighted to make the experience more welcoming and easier for them with this innovative mobile application," said Hussain Moosa, associate director for Mall of the Emirates.
Developed & owned by Majid Al Futtaim Properties, it is strategically located in the heart of "New Dubai", at interchange four on Sheikh Zayed Road. It is also home to the Dubai Community Theatre and Arts Centre (DUCTAC), under the patronage of HRH princess Haya Bint Al Hussein, housing a 530-seat theatre, art galleries, studios, music school and library.
Mall of the Emirates is the flagship of the Majid Al Futtaim retail empire, which also operates the shopping hubs of City Centres Deira, Mirdif and Me'aisem. - TradeArabia News Service
Mall of the Emirates unveils new app for Chinese visitors
Mall of Emirates...catering to burgeoning Chinese visitor numbers
&uuid=(email))