Global auto major Audi has brought a new era of leadership in Saudi Arabia with the appointment of Simon Horabin as its new General Manager for the kingdom.
An experienced leader in the UK automotive industry, Simon Horabin brings years of experience and strategic skills to his new role.
Having held significant positions in various automotive brands, including his recent tenure as Franchise and National Brand Director, Horabin has consistently showcased his ability to elevate brands to new heights.
His hands-on leadership style, combined with strategic acumen and effective communication, has been instrumental in driving brands toward unparalleled success.
Announcing the key appointment, Audi said this strategic move sets the stage for a dynamic transformation within the brand’s presence in the Kingdom of Saudi Arabia.
On his new role, Horabin said: "Joining Audi Saudi Arabia is an exciting opportunity. I am committed to upholding the brand’s pursuit of excellence and delivering exceptional automotive experiences to our valued customers across the KSA. With the exceptional team at Audi Saudi Arabia, I am dedicated to pushing the brand to new limits and ensuring a thriving future for Audi."
"Customer satisfaction remains at the heart of my leadership philosophy, and I am committed to ensuring that every Audi customer receives unparalleled service across all facets of our business," he stated.
Lauding the outgoing acting General Manager Abdulaziz Moolla for his contributions, Audi said he played a pivotal role in the successful market launch of the exclusively Saudi-inspired Kingdom Edition range.
As the brand transitions to new leadership, it underscores Audi Saudi Arabia’s commitment to continual growth and adaptation within the dynamic automotive landscape, it stated.
According to Audi, the appointment of Horabin signals an exciting era of transformative leadership.
With his extensive experience and strategic mindset, he is poised to lead Audi Saudi Arabia toward unparalleled success in the Saudi market, it stated.
The brand’s collaboration with Samaco Motors further solidifies the vision for a prosperous future, it added.-TradeArabia News Service