A new chapter in Bahrain’s automotive industry has begun with the arrival of Foton, a leading Chinese automotive brand as Al Haddad International Motors ventures into commercial vehicles.
The official launch was held yesterday at the Foton showroom in Sitra, signifying a strategic partnership.
“This is a historic moment,” said Foton commercial vehicles group sales manager, Mohammed Shareef. “By partnering with Foton, the largest commercial vehicle manufacturer in China, we’ve expanded our product portfolio and can now provide a complete solution for the transportation industry in Bahrain, meeting all customer requirements.”
Al Haddad International Motors, a subsidiary of the renowned Al Haddad Motors Group, is a prominent business conglomerate in Bahrain with a rich legacy in the automotive sector.
As the authorised distributor of Bestune since its introduction in summer 2022, Al Haddad International Motors has already demonstrated its expertise in successfully bringing leading Chinese marques to Bahrain.
Its extensive network of showrooms, service centres and spare parts facilities across Bahrain ensures a seamless customer experience, the company says.
Founded in 1996, and headquartered in Beijing, China, Foton Motor Group has swiftly risen to become one of China’s largest commercial vehicle manufacturers.
With a strong focus on innovation and quality, Foton has garnered a reputation for producing reliable, technologically advanced and environmentally-friendly vehicles. Its portfolio includes a wide array of passenger cars, light and heavy-duty trucks, mini trucks, vans, pickups, buses, construction machinery vehicles and agricultural machinery, catering to diverse consumer needs and industry demands.
Foton has achieved significant milestones in the global automotive market, reaching a sales volume of more than 10 million vehicles in 2021 and surpassing 11 million by April 2023.
Foton’s diverse range of passenger and commercial vehicles is expected to appeal to a broad spectrum of Bahraini consumers and businesses.
Its Tynland passenger vehicles offer three options: a 2.4-litre petrol engine double cab 4x2 manual gear stick for commercial use with seating for five, a 2.4-litre petrol engine single cab 4x2 manual gear stick for commercial use with an expansive loading area and seating for two, and a 2.0-litre turbocharged diesel engine automatic transmission 4x4 lifestyle vehicle with a leather interior.
All Tynland models come in a variety of colours and with a standard five-year manufacturer warranty or 150,000km.
Foton also offers commercial buses with seating capacity from 13 to 55 passengers for private and public transport needs, such as schools.
The light commercial vehicles include the Aumark S, available in four different models with six to 15 tonne gross vehicle weight powered by Cummins engine ZF transmission and a five-year / 200,000km manufacturer warranty.
For heavy commercial needs, Foton offers the Auman 4x2 tractor heads powered with 430 horsepower with Cummins engine and ZF transmission with a three-year/450,000km manufacturer warranty.
- To celebrate the launch of Foton in Bahrain, Al Haddad International Motors is offering exclusive deals on all Foton vehicles. For more information visit www.fotonbahrain.com or call 66700733.
jayne@gdnmedia.bh
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