MOTORSPORT – BAHRAIN International Circuit (BIC) and Al Salam Bank announced yesterday a new multi-year partnership agreement, with Al Salam Bank becoming a lead partner and official banking partner of the circuit.
The new partnership was announced in a signing ceremony held at BIC, attended by BIC chairman Arif Rahimi, BIC chief executive officer Shaikh Salman bin Isa Al Khalifa, Al Salam Bank’s Group CEO Rafik Nayed and senior management from both organisations.
Through the new partnership, Al Salam Bank will benefit from BIC’s broad international, regional, and local platform, which delivers over 420 events per year. The bank will have a major presence at BIC, showcasing their brand to millions of fans worldwide.
Al Salam Bank will also benefit from world-class client hospitality during major BIC events.
Furthermore, Al Salam Bank will be a partner at the BIC Fan Village, which takes place in the two weeks ahead of the Bahrain Grand Prix weekend. This experience is visited by tens of thousands of local and international fans, offering a compelling customer-engagement experience.
BIC has appointed Al Salam Bank as its banking partner, leveraging its comprehensive and market-leading financial products and solutions for the circuit’s operations.
Commenting on the occasion, Nayed said: “We are delighted to embark on this strategic partnership with BIC, a national landmark and one of the region’s leading motorsport destinations that reflects Bahrain’s prominent position on the global racing stage.
“As the largest Bahraini bank, Al Salam Bank remains firmly committed to support initiatives that drive economic growth, enhance tourism, and strengthen international visibility. This collaboration allows us to extend innovative, client-centric banking solutions across one of Bahrain’s most dynamic national platforms, further deepening our community engagement while delivering distinctive financial experiences.
“We look forward to building a long-term partnership that creates sustainable value for both organisations and contributes to Bahrain’s continued development.”
Shaikh Salman commented: “This landmark partnership brings together two of the most powerful brands in Bahrain. We are therefore delighted to welcome Al Salam Bank as a lead partner and official banking partner of the circuit.
“Al Salam Bank are leaders in the region’s banking and asset-management industries and I am confident that our partnership will be of significant mutual benefit.
“I would like to thank Rafik Nayed and his team at Al Salam Bank for their partnership, which will further support the development of motorsport in the kingdom and I look forward to working with them to develop this long-term relationship.”
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