Manama: Customer care was in the spotlight at the Worldwide Airline Customer Relations Association (WACRA) 2015 Conference in Thailand.
WACRA chairwoman and Gulf Air senior manager customer experience Kavita Al Jassim, along with WACRA board members and delegates from more than 50 airlines took part.
Hosted by Bangkok Airways, the theme for this year’s conference was “Service with Passion”.
“Customer care remains the heart of the airline business and the importance of creating long-lasting positive connections with our customers cannot be overstated,” Ms Al Jassim said.
“This ensures better customer retention and helps industry professionals tailor customised service solutions – personalised to the needs of our passengers. Gulf Air’s customer care efforts in this regard have delivered significant positive results over the past year and it is a pleasure and honour to share our experience with WACRA members.”
The WACRA 2015 Conference was attended by industry leaders and customer service professionals.
WACRA is a world-wide organisation of air transport professionals dedicated to promoting and encouraging a free exchange of ideas and methods to provide a consistently high level of customer service since 1946.
This has become the forum to share and benefit from each other’s customer relations and service experiences and issues. It also co-operates with the Air Transport Association and the International Air Transport Association.
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