The much-awaited new iPhone 14 – Apple’s flagship product – was launched in spectacular style in Bahrain, with a drone delivering the hi-tech device to the first lucky customer on Thursday night.
Batelco organised the glittering ceremony, in collaboration with the Bahrain International Circuit (BIC), with a countdown to the midnight launch flashing on the big screens of the BIC’s VIP Tower.
Right on cue at 12.01am, the first customer to pre-order the new device from Batelco – Hesham Swar – received his phone ... delivered by a drone launched from the top of the VIP Tower.
Mr Swar could not hide his joy as he got his hands on the new device.
“The fun of the countdown clock on the VIP Tower with the crowd joining in was so much fun and I couldn’t believe it when I saw the drone appearing from the top of the tower carrying an iPhone. It is something I will remember always,” Mr Swar said.
Earlier in the evening, invited customers who had pre-ordered the iPhone 14 were welcomed at the BIC’s Paddock Club to enjoy music and entertainment while they waited for the midnight hour.
Additionally, 20 lucky customers who won a Passenger Ride Experience, through a special raffle, enjoyed a speedy trip round the iconic track in a Clio Cup Car or Radical SR3, accompanied by a professional driver.
“We always aim to add fun to our iPhone launches and wanted to do something extra special this year now that life is back to normal. Watching the countdown and the delivery of the first device by drone was so exciting and appreciated by our customers,” Batelco consumer division general manager Maitham Abdulla said.
“We were delighted to be able to host the event in collaboration with the BIC and we greatly appreciate the support of the BIC team in helping to make this happen.”
Batelco is offering the full iPhone 14 line-up and also the latest Apple Watch. “A range of postpaid deals including 5G packages are available to give customers the best user experience to match their new devices,” Batelco said in a statement.
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