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Bank ABC has announced the regional rollout of its digital, mobile-only bank, ila, to major Mena markets, starting with Jordan.
The launch in Jordan, coincided with the inauguration of the bank’s new headquarters in Amman.
The event was attended by guests including Central Bank of Bahrain Governor Rasheed Al Maraj, Central Bank of Jordan (CBJ) Governor Dr Adel Al Sharkas, Bank ABC group chairman Saddek El Kaber, board members and the group’s acting chief executive and Bank ABC Jordan chairman Sael Al Waary.
Commenting, Mr El Kaber remarked, “Jordan has been Bank ABC’s home since 1990. The launch of ila Bank and inauguration of our new head office building in Amman, underscore our confidence in the Jordanian market. Aligned with the CBJ’s vision, ila will not only offer a lifestyle-driven seamless banking experience, but also promote financial inclusion and literacy in the country.”
Powered by Bank ABC, ila Bank brings a wide range of smart banking products and services to customers 24X7, with simply a swipe on their mobile screens.
The foundations of ila’s product development lie in understanding and anticipating customers’ banking needs. Leveraging technologies like artificial intelligence and data analytics, it is equipped to solve a wide range of customer pain points.
“ila embodies our passion and commitment to deliver a new kind of banking for an ever-changing world. Our launch in Jordan marks the first step of our ambitious agenda to take this unique banking experience across the Mena region and beyond.
“We are proud of this intuitive banking model that is focused on continually addressing customers’ pain-points, passions and financial aspirations, while enabling their everyday lifestyle experiences,” said Mr Al Waary.
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