Sony and Honda teamed up in 2022 to take a crack at the massive global Electric Vehicle (EV) market. And their secret weapon to take down the Tesla juggernaut? Playstation 5 installed in Honda cars!
Sony Honda Mobility, the joint venture between the two companies, is relatively new to the EV market, yet to release its first EV. But, it is looking to utilise its strength to stand out from the rest of the competition.
Honda hopes to use Sony's entertainment technologies to challenge other EV companies.
Senior Vice President of Sony’s AI robotics business and COO of Sony’s new business venture, Izumi Kawanishi, explains how adding content and entertainment services to the EV can help them compete, stating:
“Sony has content, services and entertainment technologies that move people. We are adapting these assets to mobility, and this is our strength against Tesla.”
He adds that “Tesla is not providing any content services,” and that including a Playstation 5 in the Sony Honda Mobility EV is “technologically possible.”