The all-new Land Cruiser Prado has arrived in Bahrain following a long period of anticipation from Toyota enthusiasts, media and the digital community.
Toyota Bahrain, a division of Ebrahim K. Kanoo (EKK), launched the 2024 Land Cruiser Prado in a ceremony held in the Toyota Showroom in Sitra, attended by members of the EKK board of directors and top management.
Building on a heritage of more than 70 years across 190 countries, the Land Cruiser Prado has gained a reputation as a robust 4x4 with impressive off-road capabilities, allowing it to maintain peak performance even in the harshest environments.
“The new model was designed with the aim of getting back to its roots as a brand that connects with people’s lives and communities, resulting in a vehicle that is simple, sturdy and a practical choice for customers’ lifestyles,” said a Toyota Bahrain spokesperson.
EKK executive general manager of sales, Ismail Akbar highlighted the significance of the Prado launch, adding: “Toyota is renowned worldwide because of its quality and after-sales service. The new Prado is much bigger and wider than the old generation, with a turbo engine for the first time, resulting in better fuel consumption.”
The Land Cruiser Prado comes with two powertrains: a 2.4-litre inline four-cylinder turbo gasoline engine and a 2.8-litre inline four-cylinder turbo diesel engine. The inclusion of both petrol and diesel options is a strategic decision, as Mr Akbar explained: “Things have changed. We wanted to give customers more options.”
The new Prado is also the first to be equipped with electric power steering (EPS), which enhances off-road capabilities.
“The Prado is well-known in the GCC. We offer two models because we know customers love this car,” said Mr Akbar.
The exterior design is characterised by inherent strength and stability, combined with an array of high-quality, user-friendly interior features. The streamlined interior prioritises safety, durability and an ergonomic layout to reduce driver and passenger fatigue.
Strong horizontal lines on the instrument panel and upper door mouldings aid in vehicle orientation and create an open cabin with outward views.
Striking a balance between rugged durability and enhanced convenience and comfort, the new Land Cruiser Prado’s cabin is equipped with a range of advanced features. These include wireless charging for smartphones, a 12.3-inch touchscreen multimedia system with Apple CarPlay and Android Auto compatibility, a 12.3-inch full graphic colour display, a colour head-up display (HUD), a dual-zone automatic air conditioning (AC) system with rear AC vents, a 10-speaker JBL surround sound system, multi-adjustable power and ventilated front seats, and 60/40 split and reclining second-row seats, fully flat-folding third-row seats.
The new Prado also comes with numerous safety features, including Toyota Safety Sense, an advanced safety technology package that includes a pre-collision system (PCS) with extended features to include intersection collision avoidance support; acceleration suppression, which reacts to sudden use of the throttle in low-speed driving; and emergency steering assist. The package also includes dynamic radar cruise control (DRCC) with full-speed range and several features such as earlier detection of interrupt vehicle and curve speed reduction, lane tracing assist (LTA), lane departure alert (LDA), and adaptive high beam system (AHS).
Customers have a choice of 10 distinctive exterior colours. These include avant garde bronze ME, dark grey, smoky blue combined with a light grey roof, super white, platinum white pearl MC, black, attitude black MC. In addition to one newly developed colour: sand combined with a light grey roof.
Meanwhile, the interior is available in a choice of dark chestnut, black, or chateau. The vehicle also comes equipped with a choice of two types of 18-inch designed alloy wheels, one of which offers better off-road performance while the other is designed for functional beauty and practicality.
jayne@gdnmedia.bh
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