MMA – BAHRAIN’S very own Brave Combat Federation (Brave CF) is making significant strides in transforming the GCC sports corporate culture.
The organisation is leading by example as it positions women in leadership roles and promotes inclusion. This progressive approach is reshaping the sports industry in the region, setting new standards for diversity and equality.
As Brave CF continues to grow, its commitment to empowerment and inclusion plays a crucial role in shaping the future of sports in the Gulf.
It is breaking barriers in a traditionally male-dominated field, and Brave’s women leaders are not only making decisions at the highest levels but are also serving as role models for the next generation of female professionals.
“The organisation’s commitment to gender diversity is evident in its day-to-day operations,” said Brave CF COO Valeria Lang.
“Women are actively involved in all aspects of Brave CF, from event management to marketing, operations, digital engagements, and public relations. This inclusive approach has created a dynamic work environment where talent is recognised and nurtured, regardless of gender.
“As a result, Brave CF is fostering a culture of empowerment that encourages women to pursue careers in sports and leadership.”
In addition to empowering women, Brave CF is also championing broader inclusion within the sports industry. The organisation recognises the importance of reflecting the diverse cultures and backgrounds of its global audience.
Brave CF is also ensuring that its corporate culture is welcoming and supportive of all employees.
Brave CF’s inclusive practices extend to its events and partnerships. It collaborates with diverse communities across the GCC, ensuring that its events are accessible and appealing to a wide audience.
Currently, the Bahrain-based global MMA promotion has over 40 per cent of its workforce consisting of women. Furthermore, the combat sports ecosystem is attracting more women to compete, officiate, and be a part of the leadership side.
&uuid=(email))