NISSAN achieved a 10 per cent year-on-year growth in the Middle East region for fiscal year 2024, it was revealed by YK Almoayyed and Sons, the marque’s sole distributor in Bahrain.
SUV sales rose 17pc year-on-year, led by the world premiere of the all-new Nissan Patrol in Abu Dhabi, which saw a 21pc increase in sales.
Fuelled by the growing demand for SUVs and crossovers, which contributed for more than 55pc of total sales, Nissan expanded its SUV range at the end of fiscal year 2024 with the regionally released Magnite, a compact SUV that offers a cost-effective alternative for city living.
“FY24 marked a strategic turning point for Nissan in the region,” said Nissan Bahrain general manager Ahmed Al Dailami.
“Amid shifting market dynamics and heightened consumer expectations, we remained focused on what drives long-term value, strong partnerships, competitive product lineup, and operational agility across our markets.
“As we look ahead, we see clear opportunities for growth, particularly across the SUV segment, supported by a robust FY25 product pipeline and closer collaboration with our trusted partners across the region.”
Gulf markets were instrumental in boosting regional sales. The Bahrain market contributed significantly with an 11pc increase, while sales of the all-new Nissan Patrol surged by more than 30pc in the kingdom.
Product performance across the region also showcased the strength of Nissan’s portfolio. The KICKS saw a 28pc regional increase, with particularly strong performances in Bahrain. This momentum was further boosted by the launch of the all-new KICKS, which featured upgraded features and a refreshed design, reflecting its popularity among younger, tech-savvy urban drivers.
Entering fiscal year 2025, Nissan stands on a solid foundation, having reinforced its product lineup with both iconic models and exciting new introductions.
Building on its momentum, FY25 will see the continuation of robust Nissan’s product strategy, with new models and nameplates set to launch across the region. With the recent introduction of the new Magnite and KICKS strengthening Nissan’s SUV offering, the marque remains focused on meeting the growing customer demand for SUVs and crossovers.
Guided by a ‘commitment to innovation, quality and customer engagement’, Nissan is poised for sustained growth in the evolving Middle East market.
julia@gdnmedia.bh
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