The halal food market in the Middle East and North Africa (Mena) is projected to surge to $380 billion by 2030, driven by a rapidly expanding Muslim population, government support, and increasing consumer demand for ethical products, according to a new study by BCC Research.
The report, ‘Halal Food Regional Market Analysis: Middle East and North Africa,’ forecasts a compound annual growth rate (CAGR) of 7.1 per cent for the period 2025-2030. The analysis, which excludes Turkiye and Israel to focus on high-growth, less-developed markets, highlights how key regional players are positioning themselves to capitalise on this boom.
Saudi Arabia is expected to lead the market, with its share projected to reach $72.7bn by 2030, growing at an 8pc CAGR. The GCC’s largest economy’s ambitions are underscored by initiatives like the Halal Products Development Company (HPDC), a subsidiary of the Public Investment Fund (PIF), which aims to localise production and establish Saudi Arabia as a global hub for the halal sector. HPDC offers strategic investments and advisory services to both domestic and international companies.
The expansion of the market is fuelled by several key factors. First, the growing Muslim population in the Mena region provides a large and consistent consumer base for halal-certified products. Additionally, the rise of e-commerce and online food delivery services has made halal goods more accessible than ever, especially to younger, tech-savvy consumers. Finally, increased strategic investment from governments and private entities, which is streamlining regulations and creating a more business-friendly environment, is attracting global players to the sector.
The study also noted a growing influence of social media, where Islamic lifestyle content and digital recommendations are increasingly shaping consumer choices among millennials and Gen Z. This trend, coupled with a rising focus on food safety and ethical consumption, is pushing the market towards clean-label and sustainability-driven products.
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