EV-maker Tesla has started calling its ‘Full Self-Driving’ feature ‘Tesla Assisted Driving’ on its European websites, dropping a name regulators have said was misleading, as CEO Elon Musk pushes for EU-wide approval for the software.
The rebrand comes after Germany said on Tuesday Tesla had offered to switch to the new name. Musk has described the self-driving technology as key to the company’s future growth.
Tesla’s FSD page for Slovakia now redirects to a ‘Tesla Assisted Driving’ page, as do pages in other European countries such as Germany, Spain and the Netherlands. The US site still refers to it as ‘Full Self-Driving (Supervised).’
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