Dubai welcomed 15.92 million international overnight visitors in 2018, up 0.8 per cent from the previous year, marking a new high, according to the latest data released by Dubai’s Department of Tourism & Commerce Marketing (Dubai Tourism).
Tourist numbers from China increased 12 per cent, with Saudi Arabia maintaining its place as the second-biggest country of origin for visitors, growing by 3 per cent to 1.6 million as compared to 2017, reported Emirates news agency Wam.
"Our strategic investments, innovative destination promotion programmes, responsive federal policy reforms and long-term global partnerships – all backed by the tremendous support of our stakeholders across the government and private sector, continue to yield strong results," said Helal Almarri, director-general of Dubai Department of Tourism and Commerce Marketing.
Dubai and the UAE overall have been implementing measures to boost tourism to the country, including granting the Russians and Chinese visas on arrival, moves that have helped boost visitor numbers from the respective countries.
Dubai has been ramping up its roster of events and developing new attractions to woo visitors. The emirate has marketed itself as a family-friendly destination with theme parks including Marvel-inspired IMG World of Adventures and Dubai Parks and Resorts.
The UK also held on to its third spot as a source market with 1.2 million visitors.
China climbed to fourth spot, with tourist numbers surging 12 per cent to 857,000, while Russia rose two places to sixth position with a 28 per cent uptick in the number of travellers to 678,000.
The number of German tourists rose 12 per cent to 567,000.
Meanwhile, the number of hotel rooms and apartments rose 8 per cent to about 116,000 across 716 establishments, with average occupancy reaching 76 per cent.
Luxury hotels accounted for a third of total inventory, followed by four-star hotels with a quarter share and one to three-star with a fifth of all rooms.
Dubai welcomes record 15.9m visitors during 2018
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