BlackBerry, a leader in mobile communications, has unveiled PRIV by BlackBerry, the first-ever BlackBerry smartphone powered by Android, which is expected to be available next month in UAE and Saudi Arabia from leading retail stores.
Combining the best of BlackBerry’s productivity, security and privacy features with the wide world of Google Play store apps, PRIV is the epitome of form and function, said a statement.
It has been engineered with the world’s finest technology and packaged in an ultra-thin device – including a dual-curved screen, touch and physical keyboards, state-of-the-art 18MP camera, and long-lasting battery – with unique tools that allow users to manage and control their privacy, it said.
Mike Al Mefleh, product management director Middle East, said: “PRIV is the first BlackBerry smartphone running Android and it creates a new market opportunity for us in the Middle East with users who are entrenched in the Android ecosystem and who are seeking greater productivity and more powerful privacy features.
“In addition, PRIV is the first Android smartphone to combine the privilege of privacy with all of the most critical features users need to power through their day: a BlackBerry keyboard, large display, excellent battery life, BlackBerry productivity and security features, powerful specs and access to the world’s largest app ecosystem.”
PRIV was designed with security at its core, building on BlackBerry’s legacy of security and keeping private its customers’ data, said the statement.
The security highlights include advanced privacy controls, secure hardware, verified boot and secure bootchain, and fully supported on BlackBerry's EMM solution.
As part of BlackBerry’s cross-platform strategy to provide a greater choice of secure solutions to its customers, users will see a seamless merging of key BlackBerry 10 productivity features like the BlackBerry Hub and BlackBerry Calendar into PRIV.
The additional key features included full Android app and ecosystem experience, best of both keyboards, tough and beautiful screen, full-day battery life, state-of-the-art camera, powerful performance and Expandable storage, BlackBerry natural sound, and Android for work. - TradeArabia News Service
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