Dubai’s Department of Tourism & Commerce Marketing (Dubai Tourism) is building on the Dubai Pass product portfolio, with the launch of the latest offering – the Dubai Stopover Pass, specifically designed for short-stay visitors to enjoy the emirate’s wide variety of attractions and experiences in the most affordable way.
Announced at Arabian Travel Market 2019 (ATM), the Dubai Stopover Pass allows visitors to save both time and money as it combines the city’s favoured attractions, tours and cruises into an easily accessible city pass. Enabling stopover guests to choose between two, three or four attractions in 36 hours, the pre-paid attraction pass allows tourists to enjoy a taste of Dubai in a short period of time.
Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said: “Dubai’s reputation as a globally leading destination for leisure and business travel is underpinned by the continued investment and innovation into the emirate’s world-class tourism proposition. A key lever in driving this engagement amongst first-time and repeat international guests is our expanding variety of experiential offerings. With visitors looking for unique personalised experiences, we are committed to working closely with our partners to curate and deliver itineraries that can be enjoyed in shorter time frames. The Dubai Stopover Pass is testament to realising this ambition, with the city’s network of stakeholders across the public and private sector working together to unlock opportunities for everyone to enjoy.”
By purchasing the Stopover Pass before arrival, visitors can save up to 60 per cent on the regular combined entrance prices. The Pass offers the best value available in Dubai allowing visitors to experience an array of popular attractions and experiences including Burj Khalifa (At the Top), Dubai Fountain Show and Lake Ride, City Sightseeing Hop On Hop Off Bus, Marina Dhow Cruise Dinner, Dubai Aquarium & Underwater Zoo and Dubai Frame.
Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment (DFRE), said: “With the introduction of the Dubai Stopover Pass, visitors are provided with additional ease of access to a variety of the city’s tourist attractions, at great value for both families and independent travellers. Offering a taste of the emirate’s leisure proposition while stopping for up to 36 hours, the new pass will not only allow guests to maximise their time in the city, but also encourage them to return to explore what else Dubai has to offer. We will continue to support our partners who have invested heavily in the development of innovative attractions across the city, as we promote Dubai’s ever evolving destination offering to the world.”
Allowing visitors to enjoy the city’s attractions with ultimate flexibility, savings and convenience, each pass comes with adult and child options, starting at Dh199 ($54) for adults and Dh169 ($45.9) for children.
The pass also includes an optional add-on pocket wi-fi capability, allowing visitors to stay connected as they explore the city. Details of packages and fares available on the Dubai pass website. - TradeArabia News Service
Dubai Tourism launches new stopover pass
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